How to Write a White Paper | eHow

Is it necessary to write a white paper outline? Can it help you write a better white paper? The white paper outline is written after performing the research and right before writing the white paper. Even though this is considered an important step by many white paper writers, some people aren’t sure if it’s [...]

How to Write a White Paper - DirJournal: Small Business Blog

Free White Paper on How to Write a White Paper

How to write a good white paper - SlideShare

Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your treasured guide.

How to write a White Paper - Klariti

Finally, remember that your ; it's not a technical guide. Once you have finished it, leave it aside for a few days. Then go back and read it.

Ask yourself: would I buy this solution?

Hopefully the answer is Yes.

If not, don't be too hard on yourself as it takes time to write a persuasive white paper. Instead, identify the areas you feel are weak and strengthen these. Soon, you'll have a nice, sharp document that you can share with your clients.

So how to write a white paper that showcases your company while delivering what your customers want? There are five key steps.
If you write a white paper for a commercial purpose, mention your products/services last to ensure that your readers read the whole paper. If you advertise before convincing your readers of the truths of your argument, they are more likely to be turned off.Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your treasured guide.Define your target audience. Once you have defined your audience, you can begin to tailor your material to reflect their needs.

It's very important to stress this point. Many novice writers - especially those with a technical background - will focus on the low-level aspects of the software or technology. Avoid getting stuck in the details. Though this has its place, it's probably not here. Executives, and those in the management level, are your target readers. So, write with them in mind.

Next, determine the main topic for your white paper. This may sound obvious but many writers overlook this and ramble from one vaguely related subject to the next.

Keep to one topic per paper. Avoid the temptation to discuss other features, functionality and innovations. Stay focused.
Write your white paper so that it achieves several objectives. For example: One way to ensure a consistent writing style is to use a style guide, particular if you are new to this area. Having a style guide helps in the following ways: Having a style guide reduces interruptions to your schedule and gives direction to other team members.
Make sure to balance the amount of text in the document, for example 2000 words, with images. While it’s important to include as much information as possible, you can improve the readability of the white paper by adding useful images, charts and tables.

These also help break up large blocks of text and encourage the reader to focus on the key points you want to highlight.

Make sure your images follow these guidelines: Every white paper has the following sections: Here's a suggestion: write the summary as if it were an entirely standalone document. Distil it into one page and conclude with the most important point that you want the reader to remember. If this section is compelling enough, you might persuade them to go back and read the entire document.
Finally, remember that your ; it's not a technical guide. Once you have finished it, leave it aside for a few days. Then go back and read it.

Ask yourself: would I buy this solution?

Hopefully the answer is Yes.

If not, don't be too hard on yourself as it takes time to write a persuasive white paper. Instead, identify the areas you feel are weak and strengthen these. Soon, you'll have a nice, sharp document that you can share with your clients.

When you’re writing a case study for a client or you’re commissioned to write a white paper — there are best practices — then, there are only attempts at shameless promotion of a biased idea. You’ll want readers to perceive the former.
10 Steps on How to Write a White Paper - Mequoda Daily

How to Write a Whitepaper - Technical White Paper Writing

Did you know that you need to follow certain rules if you want to write the perfect white paper? Would you like to find out what these rules are? When you write a white paper, you need to mix your procedure, techniques and ideas with certain rules. These rules will help you write the [...]

How To Write A White Paper For Business Marketing - Duration: 3:52

How to Write a White Paper Executives Read (All the Way Through)

Some companies simply reformat an existing brochure and call the results a white paper. Doing so is a waste of effort that irritates most readers when they discover you’ve given them nothing but a sales pitch. Take the time to write a proper white paper, and you’ll be rewarded with more leads, better word of mouth, and increased sales.

How to write a white paper: Step by Step Guide

How to Write a Great White Paper - PDF by fxs21421

In this article, I'll show you how to write an effective white paper that gets your company noticed and the pitfalls to avoid if you're new to this area.