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Essay on Gender Equality - Marked by Teachers
The mass media has served as the major tool that has brought about transformation in social attitudes and perception on gender disparities by creating awareness in the society on the importance of gender equity and in mobilizing the society towards meeting the desired changes. Mass media outlets in the world still have a lot to do in promoting gender equality in the labor force and in the society at large because media in some regions are yet to employ the aspect of gender equity in their coverage and some have even continued to portray negative images of women something that researchers say is compromising the creation of awareness on gender equality in the workplaces in most regions in the world. Despite this, studies suggest that in overall the media has to a great extent achieved success in mainstreaming gender in the society. For instance media houses are increasingly working towards removing stereotyping images of women something that researchers argue had a long been a major obstacle in achieving gender equity in the workplace. The media has increasingly continued to be the platform on which programs that are steered towards removing disparities and fostering gender equity at workplaces have operated. (Campbell 2006).