Mr. Creative Director, will you marry me? Asks a Dubai Copywriter!
including £100 off your ticket for our Copywriting Conference
4. Now buy the cheapest labor possible. See, I haven’t mentioned creative designer, visualizer, graphic artist, copywriter, creative director, art director or anything of that sort, I said “labor”. Appoint any person/labor who knows some Photoshop and give him the . Call him creative designer, visualizer, graphic artist, copywriter, creative director, art director or anything of that sort as long as he works 23 hrs a day. [Come on, give him one hour for refreshments, we are not inhuman, are we?]
Freelance copywriter..it's for you!
There’s nothing more intimidating than a blank page. DA Copywriter will help you find those written words that convey the message you want in a powerful way that calls the reader to action.
Certain majors seem to open doors in the creative department. These includeadvertising, marketing, communications, English, journalism, psychology, liberal arts, andmedia studies. If your college doesn’t offer a major in advertising, then I’ve always thought – with no first- or even second-hand experience to back it up – that majoring in English and minoring in Business might present a useful foundation of knowledge for a job as an advertising copywriter. As a creative department intern, you may be left largely to your own devices. Go up andask the creative director for a copywriting assignment. You may be teamed with an internart director, but youll get more out of the experience if you can occasionallypartner with one of the senior creative people.The difference between an associates degree and a bachelors is two years ofacademic exposure to challenging ideas. If you are intellectually curious, thereslittle difference in the real world. I have a No one has everasked to see it.
How about a masters degree? I believe education, like travel, is never wasted. But, a masters isnot necessary for copywriting, and the two years it would require would be better spentgetting your career started. Depending on the path your career takes, what you learn in anMBA program might be useful.What if you didnt get an internship as an advertising copywriter? Well, you coulddevelop speculative (spec) ads on your own. You could start today with the twosample creative briefs included in my section. Or, even smarter, target actual companies and post your work online – the worst that can happen, is you get a snippy letter from an attorney demanding that you take down the spec ad. Several large brands, including Apple and Frito-Lay, have produced and run customer-created TV commercials. Some advertisers and ad agencies run contests, so keep an eye out for those (you might want to set up a Google News alert for advertising contest). Others simply scour YouTube for fresh TV ideas.