If you're interested in copywriting, it's probably because you heard:


Hey gang: Sorry we've been away so long but rest assured, plans are being made to reboot, retool, rejigger and re-energize American Copywriter in 2012. We are working to make it easier for us to post and podcast and even easier still for you to be a part of the conversation and community.

Mr. Creative Director, will you marry me? Asks a Dubai Copywriter!

John Kuraoka, freelance advertising copywriter6877 Barker WaySan Diego, California92119-1301

including £100 off your ticket for our Copywriting Conference

4. Now buy the cheapest labor possible. See, I haven’t mentioned creative designer, visualizer, graphic artist, copywriter, creative director, art director or anything of that sort, I said “labor”. Appoint any person/labor who knows some Photoshop and give him the . Call him creative designer, visualizer, graphic artist, copywriter, creative director, art director or anything of that sort as long as he works 23 hrs a day. [Come on, give him one hour for refreshments, we are not inhuman, are we?]

Freelance copywriter..it's for you!

There’s nothing more intimidating than a blank page. DA Copywriter will help you find those written words that convey the message you want in a powerful way that calls the reader to action.

She worked as a copywriter and later as the editor of Retail Ad World?
Certain majors seem to open doors in the creative department. These includeadvertising, marketing, communications, English, journalism, psychology, liberal arts, andmedia studies. If your college doesn’t offer a major in advertising, then I’ve always thought – with no first- or even second-hand experience to back it up – that majoring in English and minoring in Business might present a useful foundation of knowledge for a job as an advertising copywriter. As a creative department intern, you may be left largely to your own devices. Go up andask the creative director for a copywriting assignment. You may be teamed with an internart director, but you’ll get more out of the experience if you can occasionallypartner with one of the senior creative people.The difference between an associate’s degree and a bachelor’s is two years ofacademic exposure to challenging ideas. If you are intellectually curious, there’slittle difference in the real world. I have a No one has everasked to see it.

How about a master’s degree? I believe education, like travel, is never wasted. But, a master’s isnot necessary for copywriting, and the two years it would require would be better spentgetting your career started. Depending on the path your career takes, what you learn in anMBA program might be useful.What if you didn’t get an internship as an advertising copywriter? Well, you coulddevelop speculative (“spec”) ads on your own. You could start today with the twosample creative briefs included in my section. Or, even smarter, target actual companies and post your work online – the worst that can happen, is you get a snippy letter from an attorney demanding that you take down the spec ad. Several large brands, including Apple and Frito-Lay, have produced and run customer-created TV commercials. Some advertisers and ad agencies run contests, so keep an eye out for those (you might want to set up a Google News alert for “advertising contest”). Others simply scour YouTube for fresh TV ideas.
Don makes Megan a copywriter at the agency, and she excels creatively.

So you're thinking of becoming a copywriter?

Junior copywriters may be promoted to 'middleweight' and then senior 'heavyweight' copywriter positions. To reach the position of creative director, copywriters usually need at least five to ten years experience working on high-profile advertising campaigns and some industry awards. Copywriters will often move with their advertising art director partner.
Those working in smaller agencies may have to move location and employers to progress. Many successful copywriters move into freelance work, either sourcing their own client list or signing up to agencies that place copywriters and media professionals. There may be some overseas opportunities, particularly for copywriters skilled in writing for specific industry sectors, such as IT, telecommunications or finance.

That’s why a copywriter is often referred to as “a salesman in print.”

An advertising copywriter should:

Positions in can offer steady pay and mentoring, along with opportunities for advancement over time. A copywriter working for a high-end professional can do quite well financially, particularly in a lead role. Copywriters can also work in the advertising department of a specific company, handling particular product lines or brands. Others work as and independent contractors who provide services when needed, which can offer flexibility in terms of hours and pay.

That's why AWAI created the Accelerated Program for Six-Figure Copywriting.

An advertising creative copywriter/director should:

By submitting their portfolios and CVs on the Wanderbrief website, copywriters, designers and developers are considered for two- to four-week marketing and advertising projects for which they're compensated with airfare, accommodations and spending money to explore. Agencies, brands and NGOs also can submit projects on the site. Van der Heijden and van Santvoort match prospective candidates with projects based on candidates' experience and enthusiasm. So far, creatives can only sign up for projects in Amsterdam, but there are plans to expand the effort to other cities, starting with London, after the website's official launch. Wanderbrief's partners include staffing agency D&AD, which offers talent from its candidate pool; and Vodafone and Amnesty International, which are offering marketing and advertising projects for potential candidates in Amsterdam.